Burda Procurement manages a complex and diverse software landscape shaped by:
- A wide range of product categories
- Decentralized requirements from multiple subsidiaries
- A large and varied tool and vendor portfolio
- Regular contract negotiations throughout the year
In this environment, IT buyers need to make well-informed decisions in a fast-moving software market - often without full visibility into what a competitive price or optimal contract structure actually looks like.
The challenge was clear: it wasn't just about cutting costs. It was about negotiating from a position of strength.
The Solution: Data-Backed Benchmarking
Burda Procurement primarily uses Sastrify for one core capability: pricing benchmarks.
With access to Sastrify's database, IT buyers can:
- Compare prices against market standards
- Assess the competitiveness of existing offers
- Identify optimization potential ahead of contract renewals
- Enter negotiations with facts rather than assumptions
Sastrify benchmarking delivers two strategic advantages:
- Confidence: Clear confirmation that pricing aligns with the market.
- Negotiation leverage: Data-backed arguments that drive better outcomes at the table.
More Than Pricing: Tactical Expertise
The partnership goes well beyond benchmarking. Sastrify also supports Burda Procurement with:
- Insights into alternative vendors
- Tactical guidance for negotiations
- On-demand expertise across individual software categories
Sastrify acts as an extension of the procurement function - bringing cross-market transparency to every major negotiation.
The Result: Greater Scalability in Software Procurement
For Burda Procurement , the value of Sastrify is felt both operationally and strategically:
- Confidence in price assessment: Objective benchmarks reduce internal alignment and strengthen stakeholder buy-in.
- Proactive negotiations: Teams come prepared - shifting from reactive to strategic.
- Continuous market transparency: Access to comprehensive data ensures expertise is always on hand, regardless of the software category.
- A reliable partner: Sastrify provides a consistent external perspective across a complex software landscape.
By integrating Sastrify benchmarks into the procurement process, Burda Procurement ensures that software negotiations are driven by data, grounded in market reality, and conducted from a position of strength.
